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A NEW NYLON VARIETY FOR APPAREL MAKING, SENSIL IS BEEN LAUNCHED BY NILIT 
Israel-based NILIT has launched Sensil, its new nylon 6.6 brand for apparel. Sensil nylon 6.6 represents the gold standard of manmade fibers. It has an exceptional look and feel, is  strong, durable and soft,  and retains newness after many wearings and washings. Inherent odour control, temperature management, moisture management, and UV resistance is the Sensil’s premium performance features . 


It is the new standard of quality for intimates, leg wear, active wear, and other style- and performance-driven garments.
NILIT, makes nylon textile fibers. NILIT will be taking its unique message of fashion and performance benefits to the marketplace with a bold marketing campaign establishing Sensil as the smarter apparel choice for brands, retailers, and consumers ,over the coming months. 


Sensil is the result of extensive market analysis and research on retail industry shifts, consumer insights, and fashion trends. Many suppliers in the industry are focusing on lowering costs and, as a result, diluting quality. NILIT intends to work with its partners to reverse that trend with Sensil. 


Sensil will be supported by a 360-degree communications plan targeting fabric producers, brands, retailers, and consumers that includes trade shows and events, print and digital advertising, social media, point of sale displays, and in-store events.

 

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