Centaurus brings Ed Hardy Essentials to India

Centaurus Lifestyle Brands Pvt. Ltd., has just announced that they will only cater to international innerwear brands. From women's to men's lingerie and lounge wear, every segment will be covered under the brand's umbrella, but the only exception will be the International tag that they will come associated with.

" As we cater end to end solution for undergarments under one roof. We have acquired the licensee for Ed Hardy for Republic of India exclusive for undergarment & lounge wear," mentioned a happy Mr. Krishna Das, Managing Director, Centaurus Lifestyle Brands Pvt. Ltd., Keeping the agreement details confidential he also mentioned that they have acquired the rights for the next 10+10 years.  Centaurus Lifestyle Brands Pvt. Ltd., will be the one stop hub for any licensee in the undergarment category who is ready to step on to the Indian soil.
"Ed Hardy is starting point. We have aligned Naughty Nick licensing brands for kids undergarment from Switzerland designed by Ms. Paula De Michelle. We are in talk with Tusardi too. 
We will be adding 7 more licensing brands in men's, women and kid's category within the  coming year," he further added. 

Centaurus Lifestyle Brands Pvt. Ltd., has set up distributors across India. And will start with the T1 model i.e., trade, which will get them into EBO business, they have their in house brands Strawberry Lenceria, Naughty Nick and Little Strawberry in their product bucket, which will now be extended and include Ed Hardy men's, women’s lingerie and other brands too. Including seven more brands to the bucket is in the pipeline and hence Centaurus Lifestyle Brands Pvt. Ltd., will soon become a  family store for all international undergarments. This concept is a first in every way and not available in India until now. 

The Ed Hardy range that will be made available for the Indian market  will have an entire range of designs,  based on the requirements and sensibilities of the Indian market. Hence, there will be a special product line to cater to the Indian market in a focused way.

Related Articles
Leave a Comment