Dollar’s relation with Akshay Kumar for 6 years wins them a turnover of Rs.829.94 Cr

Dollar Industries, counted among the top three hosiery names in India  has registered a turnover of Rs.829.94 Cr. for FY 2015-16 as against Rs.736.56 Cr. during the corresponding period of FY 2014-15, as per the audited financial result. Profit After Tax (PAT) grew by 35.48% to Rs.26.35 Cr. Earnings Before Interest, Taxes, Depreciation and Amortization (EBIDTA) also witnessed a growth of 18.62%. The export revenue of the Company stood at Rs.69.35 Cr., thus witnessing a 13% growth.

One of the main reasons for Dollar Industries’ buoyant growth in the last six years is its mega star Brand Ambassador, Mr. Akshay Kumar. The Company, today, wholeheartedly acknowledged his contributions in making Dollar a household name across the country.

“Ever since we have signed Mr. Akshay Kumar in 2010 as the Brand Ambassador of Dollar Bigboss, the growth has been exemplary. We have more than doubled our turnover in these six years, from Rs.396 Cr. to Rs.829.94 Cr. He is our brand’s lucky mascot”, said Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

” I feel great content at the thought that I could be a support to the Dollar team in making the brand larger than life. We all prefer comfort wear on our day-to-day schedule. Dollar Bigboss is the perfect comfort wear that we need. I have thoroughly enjoyed my tenure with this Company during shoots and beyond”, said Mr. Akshay Kumar, Brand Ambassador, Dollar Bigboss.

Dollar is targeting a turnover of Rs. 1000 Cr. in the current fiscal and have an aggressive sales and marketing plan to achieve it. They would be increasing their pan India presence too with special emphasis given to South India. They are also planning on a new diversification in terms of products nationwide.

Dollar has invested heavily in its manufacturing facilities by creating a purpose-built, state-of-the-art HQ and factories in Kolkata, Tirupur, Delhi and Ludhiana, which have daily production capacity of 5 lakhs pieces.  The facilities can manufacture products for men, women and children in all segments of knitwear – innerwear, lounge wear and thermals.

Dollar, as the leading knitwear Company in India, has a presence across countries like Nepal, Middle East andthe Gulf. Dollar has always been known for its value-for-money products that target all the segments of the society.  It has evolved as an umbrella brand by launching an array of successful sub-brands like Dollar Bigboss Premium Innerwear, Dollar Club, Myme, Hutch, Midas, Comfort, Interlock, Missy, Kidscare, Force Go Wear, Ultra Thermals,  Wintercare, Force NXT and many more.

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