Doutzen Kroes_Intimohub

Doutzen Kroes is new Hunkemöller brand ambassador

Lingerie brand Hunkemöller announced at a function at the in Berlin that Doutzen Kroes is its new brand ambassador and will have with input into her own lingerie collections. Doutzen Kroes is doing her home country a solid, bringing global attention to Netherlands-based lingerie brand Hunkemöller with a racy photo spread.

The collections, which have the international model's design input, will be called Doutzen's Stories and will give a glimpse of Kroes and the æsthetic she brings to the brand.

The brand even dropped an accompanying video, where Doutzen capers about Amsterdam before stripping down in her boudoir. The collection has a diverse range of looks, including bralettes combined with a high-waist slip, a seductive jumpsuit, a slip dress and a kimono. Together with Zoë Price-Smith, the brand's design director, Kroes introduced her collection with a living installation at the hotel.

Besides the guests at the event, fans from around the world could follow the show via a Facebook live stream.The event focused around a fashion show, in which the brand released the new collection. Hunkemöller's CEO Philip Mountford revealed Kroes to the audience with a video, followed by a personal appearance of the model on stage.

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rk nayyar 05-11-2016 01:15PM
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