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Eastman Naia™ cellulosic yarn is here to revive lingerie experience

Eastman Naia™ cellulosic yarn is here to revive lingerie experience

Interfilière General Forum in its JANUARY EDITION celebrated creativity and beauty centred around technical prowess in lingerie for spring/summer 2018, it’s at this forum that Jos Berry, global trendsetter, founder and CEO of Concepts Paris first revealed the new name in fiber for intimate apparel: Eastman Naia™ cellulosic yarn. As an event that coincides with the growing demand for materials originating from sustainable sources, the unveiling of Naia™ from Eastman represents an opportunity for brands and mills to innovate with a fresh yet proven cellulosic material.

Eastman, working with U.S. knitter Bella Fabrics, had created a prototype knit using Naia cellulosic yarn to illustrate the lightness and silky femininity of the new brand name. The installation depicted Gaia, the primal earth goddess, as a reminder of our responsibilities towards dwindling resources.

Made from wood pulp derived exclusively from sustainably managed and certified forests, Eastman Naia™ cellulosic yarn is a poised, new reflection of a long-standing fiber that enables luxurious, comfortable and easy-to-care-for fabrics and garments. A supplier of filament yarn to the textile industry for 80 years, Eastman introduces Naia cellulosic yarn as the newest offering for those seeking to innovate in their next collection.

New technical data confirms that Naia can inherently provide the performance consumers are demanding in intimate apparel, such as moisture management, cool hand and practical usability. Fabrics made of Naia release stains like wine and coffee easily, offer excellent wrinkle recovery, and can be laundered at home. It’s with these newly proven benefits that Eastman ushers in its fresh brand name for the intimate apparel space.

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