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Flipkart signs Microsoft Azure as its exclusive public cloud platform

Flipkart signs Microsoft Azure as its exclusive public cloud platform

Microsoft and Flipkart announced a strategic partnership to provide consumers in India with a better online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform.

Flipkart said in a statement that Microsoft Azure will add a layer of advanced cloud technologies and analytics to its existing data centres.

The company also plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service.

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