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Flipkart to reel in in-house brands

The ecommerce market is expected to grow from $26 billion ( Rs 1.7 lakh crore) currently to $103 billion ( Rs 6.8 lakh crore) by 2019-20, according to Goldman Sachs. The Seattle-based Amazon, which launched its ecommerce platform in July 2013, launched AmazonBasics in September 2015 in the consumer electronics category, home and kitchen brand Solimo in early 2016, followed by fashion offerings Myx and Symbol in the latter half of the year.  

Amazon and Flipkart are following contrasting strategies in their pursuit of private labels.  Private labels could help Amazon reel in new cost-conscious customers, especially from smaller towns, from where etailers get half their business. Flipkart is also planning to sharpen its focus in relatively smaller categories like lifestyle products. They are also celebrating their 10th anniversary with a theme of Big Ten where they are launching multiple events internally as well as with our external partners. Broadly, categories like lifestyle, large appliances are being given renewed push as we scale up business in these verticals. 

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