hanro ss-2018

Hanro's SS-2018 Modern Elegance Collection

The Story behind In the fast pace of today's life and times of digitalization, we are more and more looking for personal freedom, calm moments and individuality. We are longing for laid-back, individual outfits that are modern and in step with latest trends as much as we strive for sophistication and timelessness. Our backdrop of the town of Biarritz mirrors this contrast as the setting for the Spring/Summer 2018 campaign. The small town, located on the Atlantic coast of Southern France, is a former luxury retreat of the aristocrats. This distinctive mix of classic, elegant chic and contemporary casualness is perfectly reflected in the new HANRO collection. Airy natural fabrics, tulle, chiffon and botanical inspired laces and embroideries provide summery lightness.

A new femininity is revealed in romantic, natural designs. Variations of blue, red and golden yellow, as well as soft beige shades and refined prints round off the look. 'Lingerie to ready-to-wear' and new, modern loungewear are increasingly blurring the boundaries between lingerie, sleepwear and casualwear, thus opening the door for versatile all day styling options for inside or out. Fine cotton and soft flowing satin are the perfect base for wonderfully tender summer lingerie; as well as lightweight and elastic polyamide, airy tulle and piqué fabrics. Romantic and playful decorations such as lace and embroideries in foliage designs, or alluring cutouts, offer an ideal balance between feminine charm and pure, understated elegance. The new basic range “Smooth Illusion” enhances a modern and clean style featuring bras made from opaque and smooth Spacer material, or polyamide fabric.

The superfine polyamide briefs stay “invisible” also under body-hugging clothing thanks to the ultra-flat cut edges. They can be mixed and matched with the color-coordinated range “Lace Illusion”, featuring allover lace lingerie with a tulle layer underneath for total wearing comfort. Summer colors of rich gold, tangerine and fuchsia meet powdery beige shades and soft grey blue hues for a light look. Soft cotton – as jersey, interlock or woven – as well as flowing micro-modal with a decent shine – either pure or as blends with cotton and silk – are elegant summer companions. Airy, lightweight viscose is the perfect fabric for warm nights and days. Clean and modern cuts are rounded off with feminine, ready-to-wear inspired details such as charming ruffles, up to the point of a trendy Carmen décolleté. Classic nightwear in a subtle retro appeal creates a perfect symbiosis between the past and today. The color palette shows rich golden yellow and fuchsia, as well as soft gray blue and neutral hues of sand, mauve and rose. A maritime flair is achieved with fresh blue, clear white, stripe designs and stylish prints

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