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Kid's can now have fun with their favourite characters on clothes

Kid's can now have fun with their favourite characters on clothes

Revolutionizing the Apparel Industry with its distinctive class &  designs, Bodycare International Ltd., the leading manufacturer and supplier of Infants and Kids innerwear, Thermals, Lounge wear for the complete family has just launched a super cool collection for the kids. Its the Pokemon collection that the brand has brought out to add some style to every kid's wardrobe this summer.

"Since pokemon collection is for kids and every kid today will certainly associate with the well renowned character named “Pokemon”. We are in no doubt that this association will help and encourage us to lead the collection more effectively," commented Mr. Mithun Gupta, Director, Bodycare International.

Bodycare do have official license to use Pokemon in their kidswear range. Apart from that Bodycare International  has recently acquired license of Motu Patlu character and the entire range with this character is almost ready for launch.

Character licensing is surely a trend and many brands are up and running using the trend. And Bodycare International  believes that Character licensing is surely one such trend that is not going away. "We definitely have high market expectations from this collection as the craze for pokemon is building in the market because of game launched by dream theatre in association with Reliance Jio," mentioned Mr. Mithun Gupta.

Since this range is meant for kids therefore, the brand has kept the colors bright and colorful so as to attract the tiny tots and their parents alike. The products are body friendly and superbly cute, just the right mix for every kid. The entire range available in a wide size spectrum is also priced affordably and extends with an exclusive panty and vest collection. The collection is priced between Rs. 80 - 120.


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