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Myntra differentiating its positioning of two online portals

Myntra differentiating its positioning of two online portals 

Flipkart is steering into a different direction with positioning of its two online fashion portals that is Myntra and Jabong.

The online retailer has carved out a 25-member team to formulate a branding strategy for Jabong that will provide a separate identity from Myntra. Flipkart is also due to launch a new look Flipkart fashion  the mass market apparel segment on the parent portal, which is being led by the head of its commerce platform Kalyan Krishnamurthy. These moves come at a time when speculation has been rife that Flipkart will shut down Jabong by mid-2017, barely a year after it acquired the Rocket Internet-backed portal for $70 million, as maintaining two different fashion brands was seen to only increase the burn rates and add incremental value. Jabong has 525 employees while Myntra has over 1,300 employees.

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