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Myntra's former marketing communications head Ainara Kaur kickstarts independent marketing agency

Myntra's former marketing communications head Ainara Kaur kickstarts independent marketing agency

Canvilicious, an integrated marketing solutions agency with a focus on business goals, today announced its launch with the signing of, and Inito.

For Inito, the agency is working on research & brand positioning; while for and, the agency has been responsible for developing social media & communications strategy and implementing it.

Started by Former Marketing Communications Head of Myntra, Ainara Kaur, the agency focuses on providing innovative marketing strategies that are based on actionable insights and implemented at the speed of change that the clients are going through.

It includes full scale marketing solutions such as research, brand building, creative solutions, digital marketing, social media, brand alliances & PR. Headquartered in Bangalore, the agency has offices in Mumbai and Gurgaon as well.

At, they were looking for partners that integrate themselves into their business, thereby providing solutions that are focused. They are happy with the work that Canvilicious has put into understanding their market and is reflected in initiatives such as HRX launch, launch, positioning and as fitness lifestyle brands by leveraging social media & PR.

She was a founding member and Head Marketing of a Fortune 250 company, Ameriprise Financial (formerly American Express Financial) in India. With various awards to her credit including Most Influential Marketing Leader in 2015, she is a speaker at various marketing summits organized within and outside India and guest speaker at institutes such as IIM, Bits Pilani, Xaviers etc.

During her experience of close to two decades, she has held leadership roles with organizations like Myntra, Ameriprise Financial, Yes Bank, MSL Publicis Group and worked with various e-commerce, BFSI, Consumer Durables, FMCG, real estate companies to contribute to their growth trajectory.

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