Nanotex® And Cotton Incorporated come together to launch Dry Inside technology For cotton Apparel

The NANOTEX Technology Enables 100% Cotton Apparel to outperform Polyester and untreated cotton. Thus making Cotton stay ahead in a competitive position in athleisure and activewear markets. Nanotex®, a Crypton company and leading fabric innovator providing nanotechnology-based textile enhancements to the apparel, home and commercial/residential interiors markets, and Cotton Incorporated, the research and promotion company of U.S. cotton producers, announced Nanotex® DRY INSIDE technology for cotton apparel. The patented Nanotex® DRY INSIDE technology enables effective moisture transfer away from the skin, eliminating dampness and chaffing, in 100% cotton apparel, while maintaining the additional comfort aspects of garments made from the natural fiber.

 “In the last five years, we have seen tremendous growth in the active and athleisure markets and with this movement, customers have come to expect a high degree of comfort alongside a high level of performance,” explains Randy Rubin, CEO of Nanotex. “The stumbling block has been cotton’s innate absorbency and limited wicking abilities,” says Rubin. “Nanotex® DRY INSIDE for cotton is the solution; it enables Nanotex to give its customers what their customers are interested in -- high-tech performance plus the comfort of cotton.” Nanotex® DRY INSIDE applies a technical application to the back of the fabric, allowing moisture to move away from the body through invisible channels. Once moved from the inside to the outside of the garment, the moisture spreads and evaporates more readily; leaving the wearer dry and comfortable without clogging the fabric weave or compromising the look, feel or breathability of the fabric.

Nanotex® DRY INSIDE offers comfort and breathability of cotton in garments that:  Wick moisture away from the body;·  Do not hold moisture;·  Reduce the likelihood of chafing; and·  Dry quickly.·

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