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Prisma - launches its first legging store in Mumbai.

Prisma – one of the leading legging brand in India – has tied up with Liva an Aditya Birla Group brand of nature based, fluid fabrics, to create a legging range that would deliver highest level of comfort and Prisma brand, currently sold through 3500 nos of MBO’s across southern states, has forayed into national market with its first own store opening today in In-orbit Mall, Malad and R City Mall,Ghatkopar. The company plans to expand its presence in the country by opening 25 stores in current financial year.

Prisma Garments is a group venture of Poomex Clothing Company headquartered in the knitwear capital of India, Tirupur. The Group has an impressive lineage since 1971 and it has proven record of 45 years in the woven and knitted market in India. Prisma Garments is a trending new generation company that manufactures various varieties of knitwear, the most significant of them being leggings, jeggings, lounge wear and trackpant for women, polo shirt, bermudas and trackpants for men, Mr. Gopalakrishnan, Managing Director of Prisma says exuberantly, “Prisma is an expression of contemporary fit and style. With its state-of- art facility, the focus is to create international benchmark style and quality. We are happy to serve our customers through a chain of retail stores to be established across India soon.” Prisma boasts of its leggings range that is manufactured using LIVA fabric - a nature based fabric that gives fluditity to garments . “Our consumers in south have appreciated our products made with LIVA and we hope to receive success in other markets as well”, added Mr. Gopalakrishnan.

Prisma Brand stores at Ghatkoppar and Goregaon were inaugurated by Mr. Manohar Samuel,President-Marketing, Birla Cellulose.

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