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Shoppers Stop ready with heavy investments to boost Omni channel existence

Lifestyle retail chain Shoppers Stop has recently declared that it will invest another Rs 20 crore over the next 18 months in technology and infrastructure to solidify its omni-channel status.
So far, the company has invested about Rs 40 crore toward this end.

Shoppers Stop chairman Chandru L Raheja cited in the company's annual report for 2016, that the company has embarked on its omni-channel journey to tap into the exponential e-commerce growth in India. He further added that the Omni-channel initiatives of the company will continue to be a key pillar of its growth strategy. According to him, this year Shoppers Stop will invest in customer relationship management and warehousing management system to build on cross-channel customer service, supply chain and operations capabilities, enabling customer journeys, such as click and collect, endless aisle and ship from store.

Shoppers Stop has plans for focused investment in technology and operations over the next two years to provide a seamless online and in-store shopping experience and drive revenue growth through digital advancements and initiatives, Raheja further mentioned. Shoppers Stop has also embarked on project 'Mission 2020', which aims to derive 15% of the company's revenue from digital commerce by 2020, according to the report.

In an attempt to get closer to their customers, The objective adopted by Shoppers Stop stores is to create a smooth navigation across channels to establish itself as the most preferred brand and retail destination. The project focuses on areas of assortment, customer loyalty, store footprint, private brands, positioning and omni-channel strategy.

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