SIUF 2017 MAINTAINED MARKET LEADER  As  China's Biggest Lingerie Branding & Sourcing Fair


As  China's Biggest Lingerie Branding & Sourcing Fair

The 2017 edition of SIUF saw a tremendous success with 825 exhibitors from over 25 countries and regions, including Mainland China, Hong Kong, Taiwan, Japan, Indonesia, Germany, France, Italy, Israel and Columbia.Spread over 73,000 sqm in 6 halls the show presented global brands, suppliers, manufacturers specialised in the intimate apparel industry to over 130,000 visitors. With a total turnover of 5.3 billion Chinese Yuan, showing growth of 12.8%, compared to last year, the event has been proven again to be a premier platform for the entire supply chain of lingerie business.

The 3-day event offered a full range of event program sitting alongside the "2017 China Underwear Culture Week"

The vibrant culture program encompassed fashion shows, design contests, awards, trends forum and supermodel contests, and helped showcase the very best of China's lingerie and apparel trends.Coming up with a wide range of fashion shows carried out by Embry Form, Invista, Rui Fashion, Oleno, Muse's Allure, “JiXiangZhai”, the event program was highlighted by the “SIUF 2017 Super Model Talent Competition" with 36 supermodels coming from all over the world.Domestic and International celebrities and veterans were invited to attend the show as jury, including the show directors of Victoria's Secret Fashion Shows, Hamish Hamilton(2003-2015) and Rene Celestine(2016), as well as Weiwei Tan – the Chinese singer,Jos Berry – the founder of Concepts Paris, Francesca Spinetta – CEO of Intima Group andJason Paul McCarthy – the Director of AAS at Parson School of Design.


Also, the hottest topics from material to distribution around underwear industry were shared with all professionals during the “China International Underwear Summit”. In-depth analysis on topics like “New Materials, New Technology and New Trends”, “Transformation Innovation Connection” and “How E-commerce Can Help Your Business Grow” were discussed to support all industry players in growing the business and exploring a new market.

SIUF 2017 MAINTAINED MARKET LEADER  As  China's Biggest Lingerie Branding & Sourcing Fair

“It was wonderful to celebrate this milestone of 12 years of SIUF,”

said Fengwei Zhang, CEO of Shenzhen Shengshi Jiuzhou Exhibition, also known as the founder of SIUF. “When we look back on the market changes over the past decade we are encouraged about the challenges ahead for the next decade with value, technology and sustainability at the forefront. We will carry on with our expertise in the intimate apparel industry to build bridges across the whole supply chain.”

SIUF 2017 was supported by Shenzhen Underwear Association(SUA), Guangdong Province Textile Association, China Knitting Industrial Association, Xinyi Foundation, Taiwan Textile Federation, HKIAIA as well as Gesamtmasche

The joint trade fair SIUF, also known as “China (Shenzhen) International Brand Underwear Fair & Shenzhen International Underwear OEM / Materials and Fabrics Fair”, has made its way to become the most influential fairs in Asia. The 2018 show will have a continuous focus on offering the whole supply & distribution chain of the intimate apparel industry in terms of brands, fabrics, accessories, manufacturing and solutions for intimate apparel.

SIUF 2017 MAINTAINED MARKET LEADER  As  China's Biggest Lingerie Branding & Sourcing Fair

SIUF is organised by Tarsus (Shanghai) Exhibitions and Shenzhen Shenshi Jiuzhou Exhibition. Based in the UK, Tarsus is an international business-to-business media group with interests in exhibitions, conferences, education, publishing and online media. With a strong foothold as the owners of a portfolio of world-class products in the emerging markets of China, the Middle East, Turkey, India, Southeast Asia and Mexico, in addition to the US, Tarsus is well positioned to leverage these assets as a platform for growth.

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