Snapdeal goes for a branding makeover to stay put in competition

Snapdeal has entered another makeover phase, this marks the second time in a row. But unlike last time when the portal revised from deal only to a more prominent marketplace format, this time the online marketplace has undertaken a massive brand identity overhaul, since the last change happening about six years back.

The rebranding exercise comes at a crucial point for the Gurgaon-based company owing to its status dipping  down as compared to Amazon India and its more prominent domestic rival, Flipkart.

The rebranding will see Snapdeal unveil a new logo, along with a new tagline, "Unbox Zindagi," with its long-standing colour palette of red and blue, giving way to vermello. This Alibaba Group-backed company commissioned London-based 'Design Studio'. 

Officials from Snapdeal informed that this is just the beginning in the process of change and more is about to come with this. They are just beginning and have not yet reached the destination. The price tag attached with the rebranding is still a mystery that the company has kept well hidden, but they surely are announcing their arrival in a new way with the exercise marked towards change.

Delivering a superior delivery experience for ecommerce consumers, bringing into spotlight the gaps in their supply chain and logistics operations are the main motive, that Snapdeal has chalked out to follow with their makeover. Snapdeal has also dedicated an expenditure of  about Rs 200 crore towards marketing over the next two months in the runup to, and including the country's festival season, which, historically, has been the most lucrative period for the online commerce ventures. 

The stakes are extremely high for Snapdeal, given that rival Amazon India has seen its shipments market share surge to 21%-24% by the end of the last fiscal, outpacing even Flipkart, which saw its share of shipments fall to 37% in March, at a time when the country's online retail market has been estimated to grow at a slower pace compared to its larger rival, China. 

Indeed the stakes are too high for the company and it is only with time, that it will decided whether the stakes work in favour or go against the brand. The industry experts are also setting up their cautionary radar, and mention that even though this change was much needed as it was becoming more of a survival scenario for this online marketplace. But on a more stricter note a complete makeover, including a logo upliftment is a question that needs to be answered with time.





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Snapdeal is the largest e-commerce site and gradually moving up,thanks for this information, keep posting........

partha pratim deb 25-09-2016 11:37AM
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