Triumph  Celebrating 130 Years of Innovation

Triumph  Celebrating 130 Years of Innovation

 

Back in 1886, had merchant Michael Braun and corset maker Johann Gottfried Spiesshofer been told that the tiny corset factory they had just set up in southern Germany would one day become the world’s leading supplier of lingerie and shapewear, they surely would have been astounded. 

130 years on, the business that started out with just six sewing machines and six employees has developed into a unique global player, with 37,500 employees working in over 120 countries.  Known now as Triumph International, and still in the hands of the families of its founders, the company develops, produces and sells fabulous lingerie, shapewear, underwear, beach fashion, leisurewear, and sleepwear for women and men, under such renowned brand names as Triumph and sloggi.

Perfection, innovation and a fervent desire for supreme quality, comfort and cutting-edge design is at the heart of the company’s philosophy. It is this very commitment that brings the seductive power to Triumph lingerie and shapewear: every piece flatters the body, lures the senses and expresses sublime fashion and body awareness. Stylish, high-performance, contemporary designs – no other intimate apparel company offers such an extensive portfolio of desirable brands and products. 

Committed to staying ahead of fashion trends and providing modern women with exceptional choices in perfectly fitting, high quality lingerie, Triumph plays tribute to this incredible history and as it embraces new innovations and an exciting future.

Says Jennifer Kapasi, Commercial Director – India & Sri Lanka, “Just as our stunning creations have continued to evolve over the past 130 years to appeal to our beloved customers, so has our passion to reflect our brand personality and rich heritage, of which we are truly proud. This was reflected in our new brand identity, which we launched earlier this year”. 

Looking to the future, Triumph International will continue to strive for the very best in design, materials and craftsmanship, with all the hallmark dedication, passion and vision that the company has embraced for the past 130 years.


Milestones:


•    1894: In 1894 the first supply agreement for export is signed and the companystarts exporting to England.

•    1902: recognizing the need for a memorable brand name, the founders name the company ‘Triumph’ – after the famous Arc de Triomphe in Paris.

•    1933: The firm fits out its first branch abroad in Bad Zurzach, Switzerland.

•    1936: Triumph becomes Europe’s largest corsetry manufacturer.

•    1950: Triumph sets the pace and becomes the market leader, by selling ‘Diana’ the first bra with a recommended retail price.

•    1957: At the first Triumph fashion show in London’s Royal Albert Hall, Triumph makes history by making models walk the ramp with the lingerie worn on bare skin.

•    1959: Triumph hosts the largest fashion show ever held up to that time at the Berlin Hilton.

•    1960: Triumph International expands into Asia and opens a branch in Hong Kong

•    1966: Triumph launches its iconic ‘Doreen’ bra. The range become an international bestseller and is, to date, the number 1 selling bra in the world.

•    1967: Triumph is the first lingerie producer to introduce moulding process for seamless cups – allowing the creation of far more comfortable and lighter bras without seams.

•    1972: Triumph is the first manufacturer to launch a range for sporty women. 

•    1990: Triumph expands into the luxury segment with the purchase of exclusive French lingerie brand VALISERE.

•    1998: Triumph introduces global innovation Simply Soft: a seamless bra whose fabric adjusts to the figure of the individual wearer as a result of body heat.

•    2002: Triumph enters the Indian market, with sales braches being set up in Mumbai, Chennai, Delhi & Bangalore. 

•    2008: Triumph finds inspiration for its creation with the ‘Triumph Inspiration Award’, which encourages young hopefuls to make a name for themselves in the fashion industry

•    2015: Triumph launches the innovative Magic Wire bra, winner of the international Red Dot design award.

•    2016: Triumph celebrates 130 years with the launch of a new brand identity, emphasising femininity

 

Related Articles
Leave a Comment