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Tutti Rouge becomes the world-wide agent for Halto

Tutti Rouge, the founder of fuller bust brand Bravissimo has recently been named the world-wide agent for Halto, the manufacturer of a new product designed to alleviate neck pain caused by halter neck swimwear.

Developed by sisters Lerryn Ryall and Lucy Cox from Cornwall, Halto is a cushion-like device designed to prevent the tie-knot in halter neck swimwear from digging into the skin. The beachwear accessory is also designed to redistribute the weight of the wearer’s breasts away from the straps.

The sisters found out that the average bra size in the UK is 34DD, which thus means that every women is carrying a total ‘boob’ weight of approximately 7lbs. With the halter neck style, the wearer is bearing around 85% of that weight around their necks. Usually most bikini straps are very thin and have a knot-tie resting on the sensitive part of the neck, which gives rise to problems and symptoms like redness and bruising of the skin, where the garment ‘digs in’, to much more serious complaints like blistering, headaches and musculoskeletal damage.

Already stocked by fuller bust lingerie and swimwear retailer Bravissimo, the brand has plans to expand on a global level. Jessica Prebble, the founder of Tutti Rouge, will act as the world-wide agent for Halto, presenting the product line to buyers and stores. They are hopeful about this small ergonomically designed cushion device. 

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