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Vanity Fair Brands is ready to enter the retail market with its first exclusive brand stores

 

Vanity Fair Brands is ready to enter the retail market with its first exclusive brand stores

Vanity Fair Brands Europe (VFB) is the European subsidiary of the brand Vanity Fair, this year the brand will enter the retail market with its first own-brand stores opening in the UK and France. The lingerie and swimwear group will open stores in London, St Tropez and Paris this year, with the aim of growing its business revenue by 50%.

VFB also plans to open stores in other major European cities, such as Milan, Geneva and Zurich. Carmen de la Rosa, the former retail director for La Perla (UK and DACH), joined VFB in August to drive the group into the retail sector. The first Vanity Fair store will open in St Tropez in April. This will be shortly followed by openings in London and Paris during September.

Vanity Fair Brands Europe (VFB) is very excited about the transformation that they are undergoing at present and are ready to take on this new ride with full confidence and zeal. There is so much to be taken care of at this moment and business is certainly on the cards for the brand. In order to successfully close a deal, they are already in talks with prospective architects and are deciding on the look and feel of their upcoming stores. The new Vanity Fair stores will stock the entire Vanity Fair range and a small selection of LOU lingerie.

The brand is eyeing the retail movement as a long term opportunity for growth and want to grow the business by 50% in the time to come. The brand owners are quite positive about the change in the model for the brand and clearly mentioned that the stores will work in harmony with their existing retail partners, driving traffic towards their exclusive stores. Vanity Fair is undoubtedly aware that the stronger the brand gets with their retail presence, the more customers will visit their retail partners and vice versa.

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