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This year in November, Indian Cricket team's skipper Virat Kohli in association with sports lifestyle will launch a new brand for athletic leisure in November this year. The basic requirements of the sports will also be supported and catered wit this association. The athleisure brand will be available in various categories including apparels, accessories and footwear.
A leading daily quoting a top official from Puma said, in accordance o the agreement, Puma will handle the functions related to distribution and product expertise. This sports brand by Kolhi will be available in all the stores of Puma, multi-brand retail stores, and online as well.
Kohli is expected to endorse the Puma brand in multiple markets where cricket is a popular sport.
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