Sri Sr Mill

Sri Sr Mill


SR Mill is India’s licensee for Playboy Men's Underwear, Lounge Wear & Socks

It was our fascination with, and a burning passion for the Rabbit Head that drove us to get this iconic logo to India. The result was creation of a premium and chic innerwear range for men with inherent subtle impishness of the Playboy brand, bringing men's innerwear out of the closet and changing it from a staid and boring wardrobe necessity to a high-fashion accessory.

More than one of our patrons have repeatedly pointed out - Playboy is a name that fits perfectly with innerwear - and we strive to ensure that the products we bring to you live up to the image, with unbeatable quality, and fresh, out-of-the-box concepts that have enthralled our fans over the last 60-years.

We believe that both fashion and functionality are equally important and do not have to be mutually exclusive. Playboy Men's Underwear has always been, and will remain "fashionably functional" and we are sure that in Playboy men's innerwear you will find a companion you would love to live and flirt with.

We are a 5-decade-old company based in the West Godavari District of Andhra Pradesh. The group has interests in several sectors including Financing, Rice Mills, Farming, Consumable Oil, Poultry, Fertilizers and Textile Verticals.

Winner of GMYF "Most Popular Youth Brand - Innerwear" Award

Contact Information

  • #30-3-1 | Pillavari street Velpur Road,
    Tanuku. W.
    West Godavari, Andhra Pradesh 534211
  • Phone: +91 8819 222219, +91 9896
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